CASE STUDY: Theatre is about being seen. That was on my mind from the start of this one. Fabiana Franzosi is a Brazilian theatre director offering classes for the Latin American community in the Netherlands. The classes are built around something specific: a space where the cultural references, the language, and the humour actually belong to the people in the room. She also brings a background in neuroscience to the work, which shapes how she guides students through the process. The design needed to hold two things together: professional credibility and real warmth. Get the balance wrong in either direction and the whole thing falls apart. The identity takes its visual language from a theatre ticket. It felt right because a ticket carries meaning without having to explain itself: you have a seat, you are expected, something is about to happen. That sense of personal invitation was exactly what Fabiana wanted people to feel. The concept ran through the full corporate identity, the website, and the social channels on Facebook and Instagram, giving each touchpoint the same personality while adapting to what each platform actually needs.